Digital Marketing
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Understanding What a Search Engine Sees as Keywords
In this section, we take a step back first and talk about what search engines really see as keywords. When…
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Making Your Page Search Engine Compatible
Success with on‐page optimization, the changing of the underlying code of a web page for SEO reasons, isn’t something that…
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Mining Facebook: Analyzing Fan Pages, Examining Friendships, and More
Exploring Facebook’s Graph API The Facebook platform is a mature, robust, and welldocumented gateway into what may be the most…
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The Platforms Choosing and Prioritizing Your Networks
Social Media Market Share As an organization, if you were to engage on just one social network, it would have…
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Making Your Site Mobile Friendly
A mobile‐friendly website is a site that looks and functions equally well on a mobile device, such as a smartphone…
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Advanced Social Media Campaigns Taking It to the Next Level
How the Network Effect Can Turbocharge Your Marketing Any marketing campaign you launch today, in any channel, should leverage the…
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Social Media Operations Running the Farm
Who Owns Social Media? Social media is not a channel so much as a tool set. So, asking the organizational…
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Power Up Your Platform Integrating Social into Your Website
Your Website 2.0: Integrating with Social Networks Your business can leverage the power of the people by taking some of…
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Obstacles in SEO Black-Hat SEO
Despite knowing that black-hat SEO will result in penalties, some SEO experts resort to underhanded techniques. Link farming, cloaking, keyword…
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Building an SEO‐Friendly Site
Preplanning and Organizing Your Site What do you have that can possibly enhance your website? List all your potential assets,…
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